I recently had the pleasure of designing The Glass Leash, a Squarespace website for a brand that transforms portraits into stunning custom glass art. My goal was to create a digital gallery that reflects the premium and artistic nature of the work while providing an intuitive, elegant user experience.

Using Squarespace, I focused on clean, minimalist layouts that allow the artwork to shine, seamless navigation, and a thoughtful storytelling flow that showcases the craftsmanship behind each piece. I also implemented a strong Squarespace SEO strategy, including keyword optimization, meta descriptions, structured headings, and image performance improvements, to ensure discoverability.

The result is a refined, premium online experience that balances artistry with usability — a website that not only showcases the beauty of custom glass portraits but also helps the brand reach its audience effectively.

The Story Behind Modern Social

Modern Social was born from experience, expertise, and purpose.

After nearly a decade working in marketing and social media, spanning fiction and nonfiction books, publishers, authors, artists, and various brands, Ashley Durrer has extensive experience in content strategy, social media management, digital marketing, and paid advertising across platforms like META, Instagram, Facebook, and more. She knows what it takes to grow visibility, engagement, and measurable results for diverse brands.

Need marketing support in Santa Monica? I support retail shops, nonprofits, artists, and writers with daily or weekly social media, content creation, and brand strategy. I work remotely but can meet in person for our first session to understand your business or creative project.

Searching for marketing near me in Salem, MA? I help local businesses grow with social media, branding, and strategy — and I meet you right at your business.