What to Expect from Digital Marketing & Social Media in the U.S. in 2026
As the new year begins, I find myself reflecting on personal milestones and the growth of Modern Social. One of the most meaningful projects I’ve undertaken recently wasn’t for a client—it was for myself: designing a personal logo that truly embodies my story, my values, and my creative vision. This logo marks a fresh chapter for Modern Social in 2026, and its creation has been a journey of meaning, creativity, and connection.
Finding Inspiration in Gardens and Love
Showing Up Still Works — In Person
TikTok’s 2026 Terms of Service Update: What Creators and Small Businesses Need to Know
Supporting Special Olympics Maryland: A Super Plunge Fundraiser
Nonprofit Support • Community Fundraising • Special Olympics Maryland
There are moments when work, community, and purpose intersect in a way that feels especially meaningful. This spotlight is one of those moments.
At Modern Social, I believe in using our platform not only to support businesses and brands, but also to uplift causes that make a real difference. That’s why I’m proud to highlight a fundraiser supporting Special Olympics Maryland through the Super Plunge — an initiative rooted in inclusion, courage, and community impact.
A Fresh Start: Designing My Personal Modern Social Logo
As the new year begins, I find myself reflecting on personal milestones and the growth of Modern Social. One of the most meaningful projects I’ve undertaken recently wasn’t for a client—it was for myself: designing a personal logo that truly embodies my story, my values, and my creative vision. This logo marks a fresh chapter for Modern Social in 2026, and its creation has been a journey of meaning, creativity, and connection.
Case Study: Growing Hope Blooms Floristry’s Local Social Media Presence
Many small businesses struggle to reach local customers online, and Hope Blooms Floristry is no exception. They want to increase visibility in their geographic area, build engagement on social media, and convert online attention into flower sales and workshop attendance. Maintaining their authentic brand voice is crucial, so all campaigns need to feel natural and aligned with their style.
(small) Personalized and Mighty Marketing for Local Small Businesses
In my first year running Modern Social LLC, I’ve learned how small, personalized marketing can make a mighty impact. From authors to creatives to local businesses, this post shares what I’ve learned, the clients I’ve supported, and a special December offer for small businesses looking for guidance this holiday season.
Marketing Misconceptions, Owning Your Content, and Avoiding Marketing Scams: A Guide for Small Creative Businesses
Marketing for small creative businesses is often misunderstood. Many business owners think marketing equals direct sales or fall for flashy promises like MLMs, high-ticket coaching funnels, or “free” masterclasses. At Modern Social, we believe marketing starts differently: with your audience, your data, and your story. This post shows you how to avoid common pitfalls, build a solid marketing foundation, and grow your business sustainably.
Ruby & Charlie Explore Masshole Dog Biscuit Co.: Local, Sustainable Dog Treats in Gloucester, MA
This November, Ruby and Charlie explored local Massachusetts pet shops, tasting small-batch treats, celebrating community, and learning a new rule: support local, sustainable pet businesses. From Masshole Dog Biscuit Co. to scenic beach walks, our pups experienced treats, new friends, and gratitude for our customers, supporters, and collaborators.
Deck the Halls — But Make It Digital: How I Approach Holiday Marketing
The Glass Leash – A Premium Squarespace Website for Custom Glass Art Design
I recently had the pleasure of designing The Glass Leash, a Squarespace website for a brand that transforms portraits into stunning custom glass art. My goal was to create a digital gallery that reflects the premium and artistic nature of the work while providing an intuitive, elegant user experience.
Using Squarespace, I focused on clean, minimalist layouts that allow the artwork to shine, seamless navigation, and a thoughtful storytelling flow that showcases the craftsmanship behind each piece. I also implemented a strong Squarespace SEO strategy, including keyword optimization, meta descriptions, structured headings, and image performance improvements, to ensure discoverability.
The result is a refined, premium online experience that balances artistry with usability — a website that not only showcases the beauty of custom glass portraits but also helps the brand reach its audience effectively.
How Expertise, Strategy, and Purpose Drive Real Digital Brand Growth
The story behind Modern Social. Modern Social was born from experience, expertise, and purpose.
After nearly a decade working in marketing and social media, spanning fiction and nonfiction books, publishers, authors, artists, and various brands, Ashley Durrer has extensive experience in content strategy, social media management, digital marketing, and paid advertising across platforms like META, Instagram, Facebook, and more. She knows what it takes to grow visibility, engagement, and measurable results for diverse brands.
Marketing Near Me in Santa Monica, CA — Support for Retail, Creatives, and Nonprofits
Need marketing support in Santa Monica? I support retail shops, nonprofits, artists, and writers with daily or weekly social media, content creation, and brand strategy. I work remotely but can meet in person for our first session to understand your business or creative project.
Marketing Near Me in Lynn, MA — Daily or Weekly Marketing Support for Retail
If you’re a retail business in Lynn and have been searching for “marketing near me in Lynn, MA,” you’re in the right place. I work directly with shops and boutiques that need daily or weekly marketing support, primarily remotely, but I’m happy to meet you in person for our first session at your store.
My mission is simple: help you stay consistent, visible, and connected to your customers — without adding stress to your day.
Marketing Near Me in Salem, MA — I’ll Come to You
Searching for marketing near me in Salem, MA? I help local businesses grow with social media, branding, and strategy — and I meet you right at your business.
Looking for Marketing Near Me in Saugus, MA? You’re in the Right Place.
I’m excited to share that I’m now offering in-person marketing and strategy sessions right here in Saugus, MA! If you’ve been searching for “marketing near me in Saugus, MA,” I’d love to help you strengthen your brand, simplify your social media, and create a strategy that actually works for your business.
How I Help Authors & Artists Market Their Books (And Boost Holiday Sales)
Office Dog Initiatives: Meet Charlie & Ruby
Office Dog initiatives.
Case Study: How I Supported John Rhodes, Author of The Battle of Britain Series, Grow His Online Presence and Book Sales Over 5 Years
Supporting authors over the long term is one of my favorite parts of my work. For over five years, I’ve had the pleasure of collaborating with John Rhodes, author of The Battle of Britain Series, to grow his social media presence, book visibility, and paid advertising performance.
