Case Study: Growing Hope Blooms Floristry’s Local Social Media Presence
The Challenge: Connecting with Local Customers
Many small businesses struggle to reach local customers online, and Hope Blooms Floristry is no exception. They want to increase visibility in their geographic area, build engagement on social media, and convert online attention into flower sales and workshop attendance. Maintaining their authentic brand voice is crucial, so all campaigns need to feel natural and aligned with their style.
TLDR – Challenge
Increase local visibility and reach
Boost engagement and online conversions
Maintain authentic brand voice
My Collaborative Approach
I take a hands-on, collaborative approach with every client. I meet in person, hold video calls, and stay in touch regularly over the phone. This allows me to fully understand Hope Blooms’ brand, seasonal priorities, target audience, and goals.
We started with a small $300/month ad budget, showing that growth can be affordable, attainable, and scalable. I work closely with the client to align campaigns with their workshops, floral sales, and brand identity.
TLDR – Collaborative Approach
Hands-on collaboration via calls and meetings
Understand client goals and audience
Start with small, scalable ad budget
Align campaigns with brand identity
META Setup & Verification
The first step is making sure Hope Blooms’ Facebook and Instagram accounts are fully optimized and verified. META verification unlocks advertising features, analytics, and credibility.
I review profiles for missing info like address, phone number, website, and business description highlighting creative floral workshops for all ages. I handle verification, set up Business Manager, and install a META Pixel on their website to track conversions. Messaging tools and call-to-action buttons are also enabled to drive workshop sign-ups and flower sales.
META business profile for Hope Blooms Floristry
TLDR – META Setup & Verification
Complete all profile details
Verify Facebook & Instagram business accounts
Install META Pixel & set up Business Manager
Enable messaging and CTAs
Track and optimize campaign performance
Follower Growth Paid Ads
Using existing on-brand posts, I run geo-targeted ads to increase followers in the North Shore area. Seasonal bouquets, workshop announcements, and branded content resonate with the local audience and drive meaningful growth.
Hope Blooms Floristry is dedicated to serving our local communities in Boston and the North Shore, bringing fresh, vibrant blooms to life’s most meaningful moments. I work closely with local growers and suppliers to ensure every arrangement is as fresh and beautiful as possible. By listening to your needs and understanding your vision, I create floral designs that truly reflect the emotions and stories behind them.
TLDR – Follower Growth Paid Ads
Leverage existing posts for campaigns
Target North Shore audience
Promote seasonal flowers & workshops
Monitor metrics for optimization
Engagement Paid Ads
I run geo-targeted engagement campaigns to increase likes, shares, comments, and overall interactions. Testing visuals, captions, and targeting ensures the highest engagement, which boosts organic reach and drives real-world results like workshop attendance and flower sales.
View of Paid ads running in META Business Suite/Business Portfolio
TLDR – Engagement Paid Ads
Increase post interactions through geo-targeted campaigns
Test visuals & captions for optimal results
Convert engagement into workshop sign-ups & sales
Content Strategy & Collaboration
I plan a seasonal content calendar including workshops, promotions, behind-the-scenes posts, and floral arrangements. Collaboration is key, with regular meetings to ensure content aligns with Hope Blooms’ vision.
I also produce graphics, short videos, captions, and Instagram Stories. Monitoring engagement helps refine future content, driving more followers, workshop attendance, and flower sales.
TLDR – Content Strategy & Collaboration
Plan seasonal posts & promotions
Collaborate in-person and online
Produce creative assets & Stories
Monitor engagement for optimization
Example Campaign: Holiday Giveaway
We ran a Holiday Giveaway using an existing branded post:
✨ HOPE BLOOMS HOLIDAY GIVEAWAY! ✨
💐 ONE winner receives:
A Hope Blooms Branded Floral Toolkit
TWO free passes to any upcoming floral workshop
Participants liked, followed, tagged friends, and shared the post. Paid ads extended reach to the local audience, generating engagement and new followers.
Holiday Giveaway post for Hope Blooms Floristry
TLDR – Holiday Giveaway Campaign
Leverage branded post for giveaway
Encourage likes, follows, tags & shares
Geo-target ads for local reach
Track engagement to optimize future campaigns
Ongoing Optimization & Insights
I continuously monitor campaigns, adjusting targeting and content to maximize local reach, engagement, and conversions. Social media growth is ongoing, and metrics inform strategic decisions for workshops and flower sales.
TLDR – Ongoing Optimization
Continuously monitor campaigns
Adjust targeting & content for performance
Use insights to improve conversions
Results
Even with a $300/month budget, Hope Blooms Floristry:
Increased local followers by 54%
Local followers & engagement increased
Small budget drove meaningful growth
Online interactions converted to real-world results
Client Quote
“I’m so grateful to have met you, and for all the business strategy and social media guidance you’ve provided for Hope Blooms! You haven’t just been a total rockstar at what you do—you’ve taken the time to truly explain the why and how behind it all, educating me along the way. That means more to me than you know. Thank you for being such incredible support! Can’t wait to rock 2026 with more growth!” – Hope Blooms
Key Takeaways & Lessons Learned
Small budgets can drive significant growth
Authentic content outperforms overproduced ads
GEO-targeted ads convert to real-world sales & workshop attendance
Ongoing collaboration and monitoring maximize results
Educating clients builds trust and transparency
Want to grow your local social media presence like Hope Blooms Floristry? Contact me to get started!
