Meet the Team

Modern Social. Strategy. Creativity. Connection.

A woman standing in a virtual reality motion capture studio with cameras and sensors on the wall, wearing casual clothes and smiling.

Real People. Real Strategy.

Real Results.

Ashley Durrer

Founder & Outsourced Digital Marketer

Hi, I’m Ashley — the strategist, storyteller, and creative force behind Modern Social.

After earning my BFA and Business minor from Northeastern University, I spent over a decade helping brands of all sizes make noise online (the good kind). From crafting high-converting ad campaigns to building newsletter audiences from scratch, I’ve learned that great marketing isn’t just about algorithms — it’s about authentic connection.

My experience spans from major entertainment brands (think Game of Thrones and Star Wars spin-offs) to fast-growing startups and local businesses. I also helped grow and sell The Midlist Newsletter to HarperCollins Publishers, proving that thoughtful strategy and consistent storytelling can turn side projects into success stories.

At Modern Social, I combine data-driven insight with creative flair to help clients:
✨ Elevate their digital presence
✨ Strengthen audience engagement
✨ Convert clicks into loyal customers

When I’m not optimizing campaigns, you’ll find me exploring Boston’s coffee shops, chasing sunsets, or brainstorming new content ideas with my favorite coworkers — Ruby and Charlie.

Two dogs (Charlie and Ruby) standing on a sidewalk, one wearing a pink striped sweater and the other in a yellow sweater with a blue collar, both on leashes.

Ruby & Charlie

Intern & Office Manager (respectively)

These two furry teammates are the heart of the Modern Social office. Ruby handles “creative direction” (mostly naps) while Charlie keeps morale high and the team smiling. They remind us daily that good energy is essential for good work.

Let’s Build Something That Stands Out

Your business deserves a digital strategy that reflects its personality, purpose, and potential.

Book a free 45-minute strategy call and let’s talk about how we can make your brand unforgettable.

Two dogs (Charlie and Ruby) walking on a sidewalk. One dog is wearing a pink outfit and the other is wearing a blue and yellow dragon costume, both on leashes.