Case Study: Growing Hope Blooms Floristry’s Local Social Media Presence
Salem MA Ashley Durrer Salem MA Ashley Durrer

Case Study: Growing Hope Blooms Floristry’s Local Social Media Presence

Many small businesses struggle to reach local customers online, and Hope Blooms Floristry is no exception. They want to increase visibility in their geographic area, build engagement on social media, and convert online attention into flower sales and workshop attendance. Maintaining their authentic brand voice is crucial, so all campaigns need to feel natural and aligned with their style.

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Marketing Misconceptions, Owning Your Content, and Avoiding Marketing Scams: A Guide for Small Creative Businesses
Ashley Durrer Ashley Durrer

Marketing Misconceptions, Owning Your Content, and Avoiding Marketing Scams: A Guide for Small Creative Businesses

Marketing for small creative businesses is often misunderstood. Many business owners think marketing equals direct sales or fall for flashy promises like MLMs, high-ticket coaching funnels, or “free” masterclasses. At Modern Social, we believe marketing starts differently: with your audience, your data, and your story. This post shows you how to avoid common pitfalls, build a solid marketing foundation, and grow your business sustainably.

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How Expertise, Strategy, and Purpose Drive Real Digital Brand Growth
Ashley Durrer Ashley Durrer

How Expertise, Strategy, and Purpose Drive Real Digital Brand Growth

The story behind Modern Social. Modern Social was born from experience, expertise, and purpose.

After nearly a decade working in marketing and social media, spanning fiction and nonfiction books, publishers, authors, artists, and various brands, Ashley Durrer has extensive experience in content strategy, social media management, digital marketing, and paid advertising across platforms like META, Instagram, Facebook, and more. She knows what it takes to grow visibility, engagement, and measurable results for diverse brands.

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