Capability Statement | Modern Social

Primary Contact: Ashley Durrer, Owner
Email: ash(at)modernsocial.org
Website: modernsocial.org
SDO Client ID: 20250661
Certifications: Massachusetts SDO Certified WBE

Company Overview

Modern Social is a Massachusetts-certified Women Business Enterprise (WBE) specializing in comprehensive digital marketing and social impact awareness. Led by Ashley Durrer, we bridge the gap between enterprise-level expertise and community-focused mission delivery. With a background managing global awareness campaigns for world-class brands, we offer technical precision and ethical storytelling to amplify voices that matter.

Core Competencies

Digital Marketing & Advertising (NAICS 541810)

• Omnichannel Paid Advertising: Expert management of paid campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, and YouTube.

• Social Media Services: Full-service community management, content creation, and platform-wide optimization.

• Strategic Marketing Plans: Sustainable, ethical growth strategies tailored to budget and mission.

• Brand Development: Clean, bold messaging and visual identity systems.

Implementation & Optimization (NAICS 541511)

• Website Implementation: Specialized design and management for Squarespace, Wix, and WordPress platforms.

• SEO & Platform Optimization: Technical search engine optimization and cross-platform presence audits to maximize organic reach.

• Online Setup & Integration: End-to-end technical configuration for digital ecosystems, including analytics and advertising pixels.

• Consulting & Training: Hourly strategic support for internal marketing teams.

Past Performance

• Global Brand Management: Managed large-scale digital communities and awareness campaigns for premier global entertainment brands, ensuring consistent engagement across millions of followers.

• Social Impact Awareness: Designed and executed digital strategies for advocacy groups and nonprofits to drive local community action and global awareness.

• Local Small Business Growth: Partnered with Massachusetts-based businesses to establish sustainable organic marketing frameworks.

Differentiators

• Platform Versatility: Deep technical expertise in accessible web platforms, ensuring clients can maintain their own digital presence post-launch.

• Enterprise Experience, Boutique Service: Global agency expertise delivered with the agility and personal touch of a small, woman-owned firm.

• Ethical Marketing: Prioritizing "modern" simplicity—focusing on human connection over aggressive sales tactics.

• Sustainable Pricing: Competitive hourly consulting rates starting at $50/hour, designed to empower small businesses and nonprofits.

Corporate Data

• Legal Name: Modern Social LLC

• Entity Type: Limited Liability Company (LLC)

• SDO Client ID: 20250661

• Certification: Massachusetts SDO Certified WBE

• NAICS Codes: 541511, 541810

• Service Area: Massachusetts Statewide / Global

Legal Disclaimer

Modern Social is officially certified by the Massachusetts Supplier Diversity Office (SDO) as a Women Business Enterprise (WBE). Please note that this certification is a verification of business ownership and status; it does not constitute an endorsement or guarantee of Modern Social’s services or products by the Commonwealth of Massachusetts or the SDO.