Marketing Misconceptions, Owning Your Content, and Avoiding Marketing Scams: A Guide for Small Creative Businesses

Marketing for small creative businesses is often misunderstood. Many business owners think marketing equals direct sales or fall for flashy promises like MLMs, high-ticket coaching funnels, or “free” masterclasses. At Modern Social, we believe marketing starts differently: with your audience, your data, and your story. This post shows you how to avoid common pitfalls, build a solid marketing foundation, and grow your business sustainably.