Marketing Misconceptions, Owning Your Content, and Avoiding Marketing Scams: A Guide for Small Creative Businesses
Marketing for small creative businesses is often misunderstood. Many business owners think marketing equals direct sales or fall for flashy promises like MLMs, high-ticket coaching funnels, or “free” masterclasses. At Modern Social, we believe marketing starts differently: with your audience, your data, and your story. This post shows you how to avoid common pitfalls, build a solid marketing foundation, and grow your business sustainably.
How Expertise, Strategy, and Purpose Drive Real Digital Brand Growth
The story behind Modern Social. Modern Social was born from experience, expertise, and purpose.
After nearly a decade working in marketing and social media, spanning fiction and nonfiction books, publishers, authors, artists, and various brands, Ashley Durrer has extensive experience in content strategy, social media management, digital marketing, and paid advertising across platforms like META, Instagram, Facebook, and more. She knows what it takes to grow visibility, engagement, and measurable results for diverse brands.